Google Website Optimizer is now taking orders

If you have not signed up to try out the Google Website Optimizer, you should do it now. What is Google Website Optimizer you ask? In a nutshell, it’s a tool to test and optimize website content. Let me explain.

Minimizing Cost – decreasing cost for paid traffic
If you are paying for visitors, you would want these users to take an action or achieve a goal once they reach your website. The action or goal can be an actual product / service purchase or simply a signup for a newsletter. Tweaking and optimizing your paid search ads and your landing pages will allow you to effectively spend money on keywords & landing page combinations that lead to your action or goal. With Google Website Optimizer, you will be able to easily test changes on your website and web pages so you can determine the most effective messaging that leads to your action.

Increasing Efficiency – optimize efficacy of your marketing messages
Even if you are not paying for visitors and enjoy organic search engine traffic, you will still want to optimize your website content. Do you offer a newsletter signup? Do you the conversion rate of your offer? Have you tested the effectiveness of alternate landing pages, alternate marketing copy or even alternate creative images? I hope that answer is yes to some or all of these questions. With a tool like Google Website Optimizer, it will make all of your website testing a much more managebale task!

Currently, Google Website Optimizer is taking applications. Go here and sign up. Sign up now and wait for the invite to get your free account.

Note: You will need to have an active Google AdWords account and Google Analytics in order to use the Google Website Optimizer.